# Ben Ray Luján

Type: Person

Source: Legal & RegTech Intelligence Brief — https://getlegalbrief.com/entity/ben-ray-lujn
Canonical HTML page: https://getlegalbrief.com/entity/ben-ray-lujn

## Timeline

- **2026-06-13**: 25% penetration and regulatory scrutiny — Media report reveals Kroger has deployed ESL in nearly one in four stores; Senators Warren, Luján, Merkley and AG James publicly voice concerns about potential surge pricing.
- **2023**: Expansion to 500 stores — ESL deployment reaches approximately 500 locations as Kroger accelerates the rollout.
- **2018**: Initial ESL testing — Kroger begins testing electronic shelf labels in a limited number of stores.

## Recent coverage (1 stories)

### 25% of Kroger stores now use ESL, sparking legal debate on surge pricing
2026-06-14 01:40:07 · Sentiment: Bearish · Impact: 6/10 · Sources: 3

Kroger's rapid expansion of electronic shelf labels has drawn warnings from federal lawmakers and New York's AG over potential predatory surge pricing, as grocery inflation climbs 31% since 2020.
Full story: https://getlegalbrief.com/story/kroger-esl-legal-scrutiny-surge-pricing-2026

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getlegalbrief.com/guides/methodology for the full editorial methodology.